Different generations have different interests when it comes to snacks, but not all brands use this insight to their advantage. When looking into age and lifestyle decisions in the United States, the…
Industry
Is your brand prepared for this year’s holiday sales spike?
5 ways to build anticipation, influence, and sell by using social media for product launches
Social media has always been an effective platform for supporting new product launches since it…
Four ways the pandemic has changed retail habits
Five ways alcohol brands are adapting their social content to cut through the noise
Several alcohol brands have pivoted their business operations to provide essentials for people on the…
Managing social for financial service organisations
It’s more important than ever that financial services brands communicate clearly, regularly and with empathy…
Ageism in advertising: Our industry needs to reflect the people it’s trying to engage
A recent AARP report into how older Americans are represented in media images shows that…
The future of automation in a consumer world
If you’re looking for a good book to read this summer that covers AI technology…
Social media engagement over the holidays: how did retailers fare?
Christmas 2019 was widely expected to be tough for UK retailers, with sales in November…
Instagram for automotive brands
Earlier this year, my family and I relocated from the suburbs of NYC to the…