In the first of a series looking at how brands are using TikTok, Chloe Matthieu Phillips takes a look at how FMCG brands on TikTok are creating lasting connections with consumers. I…
CPG
Focusing On Generational Differences For Marketing Success
Ashley Cooksley and Celia Dearden-Briggs examine the parallels between age and lifestyle choices, including consumer…
Sweet snacks buying habits across generations
Different generations have different interests when it comes to snacks, but not all brands use…
Is your brand prepared for this year’s holiday sales spike?
First, it was the COVID-19-related sales spike, which intensified the pressure on engagement teams. Now…
5 ways to build anticipation, influence, and sell by using social media for product launches
Social media has always been an effective platform for supporting new product launches since it…
The super consumers most Marketers are overlooking
Last week we covered a consumer group so young that most of its members are…
Rebrand or PR stunt? What brands can learn from Heinz Salad Cream
In June this year, food group Kraft Heinz made an announcement that shocked consumers: it…
Using Social Media to Reach a New Brand of FMCG Consumers
Younger consumers have a new set of priorities and social media offers FMCG brands a…