Meal kit companies have been disrupting the restaurant sector since before 2020, but the pandemic supercharged the industry and the changes are here to stay. Analysts predict that the global meal kit…
FMCG
Is your brand prepared for this year’s holiday sales spike?
First, it was the COVID-19-related sales spike, which intensified the pressure on engagement teams. Now…
5 ways to build anticipation, influence, and sell by using social media for product launches
Social media has always been an effective platform for supporting new product launches since it…
The super consumers most Marketers are overlooking
Last week we covered a consumer group so young that most of its members are…
Rebrand or PR stunt? What brands can learn from Heinz Salad Cream
In June this year, food group Kraft Heinz made an announcement that shocked consumers: it…
Using Social Media to Reach a New Brand of FMCG Consumers
Younger consumers have a new set of priorities and social media offers FMCG brands a…
FMCG Brands on Social Media: We Analyse Three Favourites
Dominators of your shopping list, the main contributor to the recycling bin, FMCG products range…
