Meal kit companies have been disrupting the restaurant sector since before 2020, but the pandemic supercharged the industry and the changes are here to stay. Analysts predict that the global meal kit…
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Is your brand prepared for this year’s holiday sales spike?
First, it was the COVID-19-related sales spike, which intensified the pressure on engagement teams. Now retailers are getting ready for the holiday season - and the second spike that will come with…
5 ways to build anticipation, influence, and sell by using social media for product launches
Social media has always been an effective platform for supporting new product launches since it has a vast reach and the flexibility for brands to be their creative bests. For CPG and…
The super consumers most Marketers are overlooking
Last week we covered a consumer group so young that most of its members are not even born yet, Gen Alpha. Today, we will talk about another consumer group that many brands…
Rebrand or PR stunt? What brands can learn from Heinz Salad Cream
In June this year, food group Kraft Heinz made an announcement that shocked consumers: it was considering renaming ‘Salad Cream’, a condiment that is a staple of food cupboards across the UK.…
Using Social Media to Reach a New Brand of FMCG Consumers
Younger consumers have a new set of priorities and social media offers FMCG brands a great opportunity to meet them. Fast moving consumer goods (FMCG) brands face a unique challenge when attempting…
FMCG Brands on Social Media: We Analyse Three Favourites
Dominators of your shopping list, the main contributor to the recycling bin, FMCG products range from toilet cleaners to your preferred biscuit for tea dunking. In short, FMCG products are everywhere. Many…
