Social media has always been an effective platform for supporting new product launches since it has a vast reach and the flexibility for brands to be their creative bests. For CPG and…
Last week we covered a consumer group so young that most of its members are not even born yet, Gen Alpha. Today, we will talk about another consumer group that many brands…
In June this year, food group Kraft Heinz made an announcement that shocked consumers: it was considering renaming ‘Salad Cream’, a condiment that is a staple of food cupboards across the UK.…
Younger consumers have a new set of priorities and social media offers FMCG brands a great opportunity to meet them. Fast moving consumer goods (FMCG) brands face a unique challenge when attempting…
Dominators of your shopping list, the main contributor to the recycling bin, FMCG products range from toilet cleaners to your preferred biscuit for tea dunking. In short, FMCG products are everywhere. Many…
