Social media has always been an effective platform for supporting new product launches since it has a vast reach and the flexibility for brands to be their creative bests. For CPG and…
Christmas 2019 was widely expected to be tough for UK retailers, with sales in November down, and heavy discounting being used to boost sales in the run-up to the holiday season. But…
Social media has had a powerful impact on the fashion industry, taking it from something which was controlled by a handful of designers, to an industry that has started to see its…
The past couple of months have seen an increased acknowledgement of the role social media has to play in the development of the financial services sector. Industry forums like Finextra’s Live Social…
