In March, Instagram accidentally hid the likes counter for some users due to a bug. This reminded us all of the importance of agility and brought us all to ponder our reliance…
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Human connections
Engage! Seven ways brands compel Instagram users to take action
Instagram remains one of the most popular social media apps out there. Like all social media platforms, it frequently updates the app and the algorithms that govern what content gets shown to…
3 ways to become an inspirational brand on Instagram
One of our great motivators at The Social Element is helping to create human connections. We’ve found that person-to-person communication, even when one of the parties involved is a brand, offers a…
Instagram for automotive brands
Earlier this year, my family and I relocated from the suburbs of NYC to the suburbs of our nation’s capital, Washington DC. Three things I quickly learned about Northern Virginia is that…
Twitter uses Instagram to showcase Twitter using Instagram… (repeat to fade)
Instagram stories are fast-becoming a fundamental part of brands’ social media strategy. They’re a great way to show a more human, less formal side to a brand, and they’re popular with consumers…
Facebook’s Privacy Scandal and Other Recent Changes in Social – PM360
Lisa Barnett, our Strategy and Innovation Director, shared with the medical industry’s marketers the changes in social media platforms that they need to take a note of. In the PM360 piece, Lisa…
Invest in Your Community: They’re the Future of the Web
If you’ve been following conversations at the intersect of politics and tech, you’re aware of the current debate around the role that platforms have to play in moderating the content they display.…
Get Scheduling: Instagram Opens Content Publishing API
A new month is here and with it, the social platform update we’ve all been waiting for: Instagram scheduling! Effectively immediately, Instagram is enabling content scheduling and publishing through its partners. These…
Top Ten Social Media Sites in 2017 and What Does It Mean for 2018?
The monthly active user count is an important statistic to use when identifying the most active social media sites. Along with being used to help determine value, it’s a key performance indicator…
How Social Media has Revolutionised the Fashion Industry
Social media has had a powerful impact on the fashion industry, taking it from something which was controlled by a handful of designers, to an industry that has started to see its…
