While some people believe that paying to access social networks is the future of social media, others take the opposite view. Imagine if the networks paid their users. Would it be viable…
Platform
Vero: can the authenticity app compete with mainstream social media?
Would you pay for a social media account? Vero thinks so. Founded in 2015 by…
New Year's Resolutions and the Morality of Social Media Platforms
What Brands Need to Know This year was the first year I’ve seen conversation…
Does Facebook’s latest privacy scandal matter to users?
Facebook continues to be besieged by privacy issues. In December, it came to light that…
TikTok – what’s in it for brands?
In January, our Chief Services Officer, Blaise Grimes-Viort, gave brands the low-down on TikTok. There’s…
Instagram for automotive brands
Earlier this year, my family and I relocated from the suburbs of NYC to the…
What makes a Christmas ad go viral?
Much has been written about the anticipation around the big retailers’ Christmas ads; whether we…
Letting Google Translate Take the Strain
We hear a lot about how using translation tools to carry out tasks more quickly…
Twitter uses Instagram to showcase Twitter using Instagram… (repeat to fade)
Instagram stories are fast-becoming a fundamental part of brands’ social media strategy. They’re a great…
The Future of Snapchat
Snapchat has not been far from the news over the past year, as stories of…