It’s been a tough year for Facebook. Zuckerberg & Co. have had the unenviable task of defending the social giant against lawsuit after lawsuit, multiple privacy breaches, and facing a generally declining…
Platform
When Facebook went down, how did consumers behave?
What do people do when Facebook goes down? Can we cope without Facebook? When the…
Will gaming be Snapchat’s next stories?
Snapchat has built its reputation on being creative and innovative. Some ideas, like Stories, Lens…
The Role of Platforms and Tools in Global Complex Social Media Campaigns
More than 70 percent of US brands have a presence on social media. But in…
Should brands be advertising on YouTube?
The YouTube comment section has always had a bit of a Wild West reputation. Unless…
Do social networks know too much about us?
As you’ve heard me say before, it’s both brilliant and disturbing that Facebook knows when…
Should social networks regulate influencer marketing?
Should influencers be prohibited from promoting certain products? The UK’s National Health Service thinks so.…
Pay-to-play: would a subscription model work for social media?
If we don’t want to give our data to social networks, is it time they…
We need to address harmful content on social media – but blocking networks isn’t the way to do it
Matt Hancock (UK Health Secretary) said that Parliament could consider blocking social networks if they…
How can social networks and apps appeal to Generation Z?
Facebook is testing a new gif and meme sharing app – appropriately named LOL –…