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Snapchat in 2020: a continued year of growth?
Snapchat successfully navigated a rough 2018, but 2019 was very successful for the app (largely driven by the launch of a long-overdue revamp of its Android app). After revising up their forecasts,…
The Growth of Snapchat in 2019
“We’re watching a company explode into bits.” Eric Schiffer, CEO, Patriarch Organization The buzz in 2018 was that Snapchat was dying. Its poorly received redesign, and subsequent trashing by Kyle Jenner, was…
Will gaming be Snapchat’s next stories?
Snapchat has built its reputation on being creative and innovative. Some ideas, like Stories, Lens Filters and Snapchat Discover have caught on, while others like its original Spectacles product never did. The…
The Future of Snapchat
Snapchat has not been far from the news over the past year, as stories of new features and attempts at increasing monetisation compete with allegations of stagnation and rocky share prices. Within…
Brands experiment with Snapchat
“Snapchat is dead” is all we’ve been hearing for some time now, but it doesn’t appear it should be counted out quite yet. Over the last week, both Levi’s and Jägermeister have…