In the first of a series looking at how brands are using TikTok, Chloe Matthieu Phillips takes a look at how FMCG brands on TikTok are creating lasting connections with consumers. I…
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How brands can successfully collaborate with TikTok creators
TikTok is a brilliant platform for word-of-mouth marketing. Creators are its lifeblood. Not just mega-influencers (although they can be powerful creators for brands), but niche creators with smaller followings too. The most…
How brands are creating (and contributing to) TikTok communities
It never ceases to amaze me how in this day and age, at a time of culture silos and cynicism, TikTok has managed to transcend categories like age, gender and location and…
How to stand out on TikTok
Successful brands, regardless of the marketing channel they use, have always been the ones that listen to their audience and tell them the stories they want to hear. Social media is not…
Why brands should be on TikTok in 2022
In the first of a series of posts on TikTok, brand and strategy director, Chloé Mathieu Phillips, looks at why this is the year for brands to be on the platform. Do…
Should your brand be using TikTok?
TikTok is still hugely popular with GenZ, but a combination of the discovery of several security flaws (which TikTok has always patched when highlighted) and Presidential displeasure, has put the spotlight on…
TikTok – what’s in it for brands?
In January, our Chief Services Officer, Blaise Grimes-Viort, gave brands the low-down on TikTok. There’s been so much about the app in the news that we thought we’d revisit his post and…
