Back in March, we looked at how brands were creating (and contributing to) TikTok communities. The influence these TikTok communities can have on sales and mentions across platforms is crazy. Take skin…
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How travel brands on TikTok can fly
Travel brands on TikTok area dream. They have great visuals – stunning views, interesting cultural activities, photographable food – so naturally, many of them are using TikTok to get creative and reach…
Entertainment brands on TikTok are thriving
TikTok is perfect for entertainment brands. It’s the ideal platform to share behind the scenes clips, hype upcoming shows or games, have fun with content, and generally show your brand’s personality in…
TikTok keeps brands, creators and viewers coming back for more
TikTok had a busy May as it found more ways to keep users engaged and for brands and creators to get the most out of the platform. Helping brands discover the perfect…
How can retail brands on TikTok stand out?
Ever heard the phrase “TikTok made me buy it?” From books to fashion and cosmetics, retail brands on TikTok help people find products they want to buy. Whether it’s from an influencer…
Has TikTok solved the ROI question on social media?
In the first of a series looking at how brands are using TikTok, Chloe Matthieu Phillips takes a look at how FMCG brands on TikTok are creating lasting connections with consumers. I…
How brands can successfully collaborate with TikTok creators
TikTok is a brilliant platform for word-of-mouth marketing. Creators are its lifeblood. Not just mega-influencers (although they can be powerful creators for brands), but niche creators with smaller followings too. The most…
How brands are creating (and contributing to) TikTok communities
It never ceases to amaze me how in this day and age, at a time of culture silos and cynicism, TikTok has managed to transcend categories like age, gender and location and…
How to stand out on TikTok
Successful brands, regardless of the marketing channel they use, have always been the ones that listen to their audience and tell them the stories they want to hear. Social media is not…
Why brands should be on TikTok in 2022
In the first of a series of posts on TikTok, brand and strategy director, Chloé Mathieu Phillips, looks at why this is the year for brands to be on the platform. Do…
