Tik Tok, Discord, Tumblr, what makes a platform disruptive? Do we view disruption, as marketers, in terms of the content that we need to produce to make an impact, or is it the way that the platform monetizes use? This social media white paper talks about what makes a platform disruptive and offers samples how socio political and economic context, technology, and cultural factors breed disruptive platforms. What are the elements your brand needs to succeed on disruptive platforms and how do you know if they are right for you? Read more!
I define disruptive as something that challenges the norm and how we do things now. For these platforms, their features and/or audience puts them in this category. All of them offer a certain level of risk-reward, but for some brands, it’s a risk worth taking.