Facebook Groups for Pages May Be the Best Thing for Brands on Social - Adweek - The Social Element

Facebook Groups for Pages May Be the Best Thing for Brands on Social – Adweek

Lisa Barnett, our Director of Content and Innovation, gives her opinion in Adweek on why groups for pages is a great start from the social network giant Facebook. In ‘Facebook Groups for Pages May Be the Best Thing for Brands on Social’, Lisa shares how brands can take advantage of this new feature from Facebook. In order to successfully capitalize groups for pages, brands need moderation and content.

“While groups have always been around, prior to this launch, brands themselves have never been able to set them up using their pages. Now pages can link to groups, encouraging fan discussion and, in some cases, fostering superfans and even customer advocacy.”

 
Read the full article here: Facebook Groups for Pages May Be the Best Thing for Brands on Social