Lisa Barnett, our Strategy and Innovation Director, shared with the medical industry’s marketers the changes in social media platforms that they need to take a note of. In the PM360 piece, Lisa gives a quick rundown of the updates and new features. Much has changed, especially with Facebook’s privacy scandal this year. The other platforms also covered in the piece are LinkedIn and Instagram.
“No matter what industry you are in, keeping up with the constant changes in social media is a full-time role…Given recent headlines, it’s imperative to focus mostly on Facebook. It’s not only one of the most pervasive social networking platforms, but also the one that has come under massive scrutiny and criticism over its recent data breach of 87 million user profiles… As the saying goes, the only constant is change. The same holds true in the world of social media. Make the effort to keep up with the swift and constant changes in social and it will pay off.”
To read what is new with the three major social media platforms, click here: Facebook’s Privacy Scandal and Other Recent Changes in Social