Tamara Littleton, The Social Element’s founder and CEO, shares her thoughts on Econsultancy.com on why great customer service is proactive and not reactive. In ‘Great social media customer service is proactive, not reactive’, Tamara advises on the four things that brands should be doing in order to deliver great, proactive customer service on social media.
Great social media customer service takes human skill, initiative and intelligence. It takes technology to deliver data for humans to know where their skills are most needed. And it takes humans and technology to work together to deliver it at scale for brands.
Read the full article here: Great social media customer service is proactive, not reactive
