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What We Think

11 Aug 2017
0

Written by:


Will Bond

Tags:

Vote for my PanelPicker Idea graphic

We’re huge fans of SXSW and for the last few years we’ve sent a team over to Austin to take part, absorb amazing ideas and the maybe sample the odd bit of smoked brisket.

This year we’ve proposed four sessions to be part of SXSW 2018. Each one is based on things that we’re really passionate about and that we’ve found also matter a lot to our clients.

We’d love you to help us out by voting for our session proposals.

Voting is super easy and takes two minutes of your time:

  1. Head to http://panelpicker.sxsw.com/ and set up an account if you don’t already have one. (You’ll need to confirm your email address before you can vote.) 
  2. Click the ‘Vote Up’ button for each of our sessions – links below!

Bullying, content curation & censorship

VOTE HERE: http://panelpicker.sxsw.com/vote/75383

What’s the real business case for brands to moderate user content? How can you measure the success of good moderation and how do you let people express themselves freely without feeling censored?

Millennials and Instant Customer Gratification

VOTE HERE: http://panelpicker.sxsw.com/vote/75534

Technologies like bots and AI have the potential to replace the the human element of  customer service – especially on social media. How do you balance that with the  Millennial preference for an ‘experience’, and how do you adapt your customer care strategy to match?

Bots & Social Media Managers: Happily Ever After?

VOTE HERE: http://panelpicker.sxsw.com/vote/76853

Can we really hand over social media management to an AI or have bots been over-hyped? Here we’ll look at what’s really happening with bots and how to use them strategically in social media management.

Using Social Media Data to Fuel Creative Decisions

VOTE HERE: http://panelpicker.sxsw.com/vote/75297

Social media generates a tonne of data but what is it really worth? What is the data that really matters to brands and how do leading brands creatively use this data to build amazing stories for their audiences?