Social Media Marketing for the Fashion and Retail Industry

Rule the Social Media Runway

The Fashion and Retail industry and social media have a lot in common: both grow out of trends quickly, are visually-driven, and are modes of self expression. It only makes sense that fashion, retail and social media are so closely intertwined: in an age when everyone with a smartphone is an influencer, consumers determine fashion almost as much as the other way around.

During the recent crisis of COVID-19, fashion and retail stores were affected, and many consumers turned to online shopping. Social media became the main shopwindow for retailers. Keeping consumers engaged and loyal on social media and having the right strategy to connect with consumers was more important than ever.

Shops are now starting to open across the globe, and in order to keep up with changing consumer habits as things start to get back to normal, it’s crucial for fashion and retail brands to team up with a capable social media agency and ensure you have the right strategy in place moving forward. With The Social Element, you’re ensuring an adaptive, nimble and current social media presence with an eye on how to best deliver ROI.

Some Fashion Brands We've Gotten Results for:

Social Media Trends for Fashion and Retail Brands

Fashion and Retail Social Media Moderation

Not engaging with your customers on social media is so last season. In an arena like fashion and retail where the competition is as fierce as runway models’ expressions, the best way to set your brand apart is by connecting to your customers on a human level.

While many retailers are automating engagement, our social media moderation team uses advanced social listening tools to jump into conversations about your brand in real-time, responding to comments and DM’s in your tone of voice. 

Whether it’s a social media customer service plan or a detailed content strategy, we’ll provide you a clear roadmap of what you need to do it right and make sure your social media is getting results.

47.5%

of shoppers say social media inspired their last purchase

48%

amount that Instagram influencer marketing grew in 2019

The Rise of Social Media Influencers

From fashion bloggers to social media celebrities, influencers play a major role in shopping decisions. According to a recent study, 47.5% of shoppers said social media inspired their last purchase. Consumers are more likely to trust endorsements from relatable social media fashion influencers that they feel they know personally.

 

As a fashion retailer, it’s crucial to partner up with influencers who can turn their own following into your brand ambassadors. The Social Element has experience coordinating between multiple stakeholders, from influencers to internal marketing teams. We always have one eye on strategy; we work as an extension of your team to align on a social media strategy and reach your higher-level business goals.

48%

amount that Instagram influencer marketing grew in 2019

Culturally Relevant Engagement

According to a recent Sprout Social study, 57% of customers reported that they’re more likely to spend more with a brand that they feel connected to. The key to connecting with customers is speaking their language: literally and figuratively. What’s your brand’s tone of voice? Is your customer base for one fashion line different from another? We take all of this into consideration when forming your dedicated social media engagement team. 

Our engagement specialists cross time zones, languages, and borders to connect with your customers one-on-one. In social media and fashion, context is everything; partner with a social media agency that’s flexible enough to delight your audience, no matter where they are

99.63%

of luxury fashion brand Twitter chatter was generated by consumers

Ready to partner up with the leading social media agency for fashion and retail brands?
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“The team at The Social Element are the perfect partners to help us deliver a great social media experience to our customers”

Primark Social Media Team

Our Fashion & Retail Social Media Expertise

Primark Case Study

How does a global clothing retailer like Primark connect with fans spread across multiple markets? We started by gathering a team of 30 social media experts to connect with customers and gather insights on how we could improve. We then harnessed the data to expand the brand’s reach across 6 markets and languages, optimising content as we went along. 

By gathering a global team and providing real-time reporting, we were able to provide localised customer service and valuable feedback to improve business. When you work with us, it’s like working with an extension of your team. 

User Generated Content

The role of social media in the fashion industry has evolved from one-way advertising to an exchange of content, ideas, and messaging between the brands and their followers. Because of its visual, creative, and social nature, fashion is an industry that social media users are naturally drawn towards.  

In this piece, we examine the influence of social media on the fashion industry and how the world’s most innovative fashion brands have turned to influencers and their own consumers for content. 

Get a social media strategy that won’t go out of style. Drop us a line and we’ll get in touch with you ASAP.

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