Many of you reached out after reading Director of Strategy Michael Baggs’s recent blog post on the state of social shopping and wanted to learn more. Here are a few more pointers…
Social Media Marketing for the Fashion and Retail Industry
Rule the Social Media Runway
Some Fashion Brands We've Gotten Results for:
Social media and retail resources
First, it was the COVID-19-related sales spike, which intensified the pressure on engagement teams. Now retailers are getting ready for the holiday season – and the second spike that will come with…
There’s a lot of buzz around social shopping right now. Consumers are becoming more comfortable with the idea of shopping on social media. They’re searching for alternative ways to shop for what…
The pandemic has had several effects on the retail industry and its customers. It’s forced retailers to bring forward digital transformation plans as they try to meet the surge in demand for…
Social Media Trends for Fashion and Retail Brands
Fashion and Retail Social Media Moderation
Not engaging with your customers on social media is so last season. In an arena like fashion and retail where the competition is as fierce as runway models’ expressions, the best way to set your brand apart is by connecting to your customers on a human level.
While many retailers are automating engagement, our social media moderation team uses advanced social listening tools to jump into conversations about your brand in real-time, responding to comments and DM’s in your tone of voice.
Whether it’s a social media customer service plan or a detailed content strategy, we’ll provide you a clear roadmap of what you need to do it right and make sure your social media is getting results.
The Rise of Social Media Influencers
From fashion bloggers to social media celebrities, influencers play a major role in shopping decisions. According to a recent study, 47.5% of shoppers said social media inspired their last purchase. Consumers are more likely to trust endorsements from relatable social media fashion influencers that they feel they know personally.
As a fashion retailer, it’s crucial to partner up with influencers who can turn their own following into your brand ambassadors. The Social Element has experience coordinating between multiple stakeholders, from influencers to internal marketing teams. We always have one eye on strategy; we work as an extension of your team to align on a social media strategy and reach your higher-level business goals.
Culturally Relevant Engagement
According to a recent Sprout Social study, 57% of customers reported that they’re more likely to spend more with a brand that they feel connected to. The key to connecting with customers is speaking their language: literally and figuratively. What’s your brand’s tone of voice? Is your customer base for one fashion line different from another? We take all of this into consideration when forming your dedicated social media engagement team.
Our engagement specialists cross time zones, languages, and borders to connect with your customers one-on-one. In social media and fashion, context is everything; partner with a social media agency that’s flexible enough to delight your audience, no matter where they are
Ready to partner up with the leading social media agency for fashion and retail brands?
“The team at The Social Element are the perfect partners to help us deliver a great social media experience to our customers”
Primark Social Media Team
Our Fashion & Retail Social Media Expertise
Primark Case Study
How does a global clothing retailer like Primark connect with fans spread across multiple markets? We started by gathering a team of 30 social media experts to connect with customers and gather insights on how we could improve. We then harnessed the data to expand the brand’s reach across 6 markets and languages, optimising content as we went along.
By gathering a global team and providing real-time reporting, we were able to provide localised customer service and valuable feedback to improve business. When you work with us, it’s like working with an extension of your team.
User Generated Content
The role of social media in the fashion industry has evolved from one-way advertising to an exchange of content, ideas, and messaging between the brands and their followers. Because of its visual, creative, and social nature, fashion is an industry that social media users are naturally drawn towards.
In this piece, we examine the influence of social media on the fashion industry and how the world’s most innovative fashion brands have turned to influencers and their own consumers for content.