Social Media for Gaming

Gamers are a more diverse audience than you might think;

45% of gamers are women and 46% of all gamers in the world are aged 36 or higher.

Knowing who you’re speaking to is the first step to crafting the right gaming social media experience.

Using insights, we’ll tell you the who, what, when, where, and why of your social media performance. Our teams can turn all this data into a strategy fit for your brand, helping to drive conversations and create connections.

45%

of gamers are women and 46% of all gamers in the world are aged 36 or higher.

Gaming is interactive, so social media should be too.

Let’s use social listening and join the conversation.

See what your audience is saying about you, learn what they think about your competitors and direct the conversation to your advantage.

Boost your social content by tapping into user-generated content. Shout out your fans by reposting their fan art or photo modes. Show who’s into your games and start building the loyal community for your brand.

Keep your ear to the ground to seek out any negative content and conversation.

If there’s a bug or server outage, you want to be the first to know. We’ll use social listening to help you detect and address any issues so your gamers feel heard.

48%

of gamers on YouTube report that they actually spend more time watching others play

Twitch – The leading live-streaming platform (72% of watch hours), perfect for gaming studios using influencer marketing.

Discord – An ad-free, real-time chat platform where brands can gain unfiltered feedback from engaged gaming communities.

Twitter – Essential for gaming brands, with 55% of gamers checking in daily for news, trends, and real-time conversations.

Facebook – A major gaming hub with 1 billion hours played monthly, ideal for community engagement and event promotion.

YouTube – A top platform for gaming content, where nearly half of gamers watch more than they play, making it perfect for influencer marketing.

We help you choose the right platforms and craft a winning social content strategy.

72%

of all hours users spend watching live streams on the Internet.