A new community database from Social Element
First introduced as part of the Hootsuite trends report 2025, CommuniTEA is a one-of-a-kind methodology that provides brands with the richest social data there is – what communities actually care about.
After spending 22 years living in the comments section, the 179+ strong team in Social Element’s community department have built up a wealth of data across multiple markets, sectors and platforms. Data which is not available via any platform API.
As an added value service to Social Element’s clients including global names such as Nissan, Visa, Mondelez and Diageo this database will enable brands to unlock growth on social.
Linn Frost, Co-CEO at Social Element said:
“Like no other agency, we have a dedicated task force living in the comments section on behalf of our clients. We take what we are listening, commenting on and reading on social media 24/7 and have turned it into a truly unique data set that the industry is already seeing as a game changer, as per our inclusion in the Hootsuite Trends Report for 2025. We call these insights CommuniTEA because that is exactly what it is – spilling the Tea and giving the juicy info on what is being talked about.”
Victoria Hoyle, Head of Insights at Social Element said:
“Social media is the world’s largest focus group, revealing real-time insights into community passions. With CommuniTEA, we’re offering brands unprecedented access to rich data about what actually works in the comments section, empowering them to unlock growth by truly understanding what their audiences care about.”
