Language In Marketing

Gender and Emoji in Language.

Know your voice. Know your brand. Know your audience.

Inclusive language in marketing

Perfecting your language in marketing campaigns

Emoji's: What you need to know

5 Steps To Inclusive Language In Marketing

He, She, They

Start with an open mind

A large part of a marketers job is to use the right words to communicate, to broaden (not limit) our audiences.

Yes Yup

Do the research

There are so many resources out there to help you learn about inclusive language

Understand your community

Communities evolve. Listen to how yours might be changing


Small changes make a big difference

Think about how you address your community and what signifiers you use

Learn and adapt as you go

Inclusivity isn’t about restricting your language, but about growing it.


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