Language In Marketing
5 Steps To Inclusive Language In Marketing
Start with an open mind
A large part of a marketers job is to use the right words to communicate, to broaden (not limit) our audiences.
Do the research
There are so many resources out there to help you learn about inclusive language
Understand your community
Communities evolve. Listen to how yours might be changing
Small changes make a big difference
Think about how you address your community and what signifiers you use
Learn and adapt as you go
Inclusivity isn’t about restricting your language, but about growing it.