We are super excited to have been partners with Festival of Media this year.
At their North American Awards in NYC at Group M’s lovely offices our Co-CEOs, Ashley Cooksley and Linn Frost, hosted a panel all about what we love most – Making Social Better!
Joined by the fantastic Aretha Yorke Sabeng, Marketing Director at L’Oréal and Tatiana Canessa, Innovation Activation Marketing at Johnson & Johnson the session can be seen on YouTube here.
Our key takeaways:
1️⃣ Social Media is the new marketing funnel
Tatiana reminded us that social media now spans the entire customer journey, from awareness to conversion. The key is creating tailored, meaningful experiences at each stage.
2️⃣ Community is key to brand purpose
Aretha highlighted how brands can authentically connect with their audiences by tapping into the power of communities. Listening, engaging, and learning from these groups can create innovation and build loyalty.
3️⃣ Safety and inclusion must be a priority
As Linn said, brands have a responsibility to create safe, inclusive spaces on social media. Whether through proactive community management or advocating for mental wellbeing, we can all play a part in making social a force for good.
4️⃣ Don’t restrict
On the topic of social media use for younger audiences, the panel agreed: education beats restriction. By equipping young users with the right tools and knowledge, we can empower them to navigate social spaces safely while maintaining creativity and connection.
