Managing Social Media at Scale
What does social media at scale mean for brands? Social media is now a vital part of the marketing and communications mix for consumer-facing brands: critical to reputation management; a game-changer for customer service; and one of the most effective ways of marketing a product to a wide audience.
But for it to be effective, the way a brand manages its social media presences must be consistent across countries, languages and sub-brands and fit with wider branding and value guidelines.
In this white paper, some of The Social Element’s experts give their advice on how to structure a social media campaign and presence across multiple territories; how to allocate resource and ensure top quality results; and how to ensure consistency across multiple languages.
Download our free white paper now – just fill in the below form!