Our new Head of Strategy, Tom Quantrell-Cousins Langan, has put pen to paper for shots on how Web3 is changing the face of marketing for the first time in almost 600 years.

Since the invention of the printing press, access to audiences has been like shooting fish in a barrel. Publishers and platforms round up the eyeballs and charge brands to access them.

Decentralisation changes all that. You can’t shoot fish in the open ocean… 🌊

Tom explores what it takes for progressive brands to win in a decentralised digital future. 🎯

Read the full piece here: https://magazine.shots.net/news/view/decentralisation-the-great-platform-reset