We’ve Had People Arrested: Social Media Agency On Zuckerberg’s Wild West • Social Element

Whether we face it or not, the social world is becoming a more difficult place for those who have previously sought and received protection against hate on platforms.

With the likes of giants Meta switching tact to a more unregulated approach, there is more need than ever for agencies, brands and more to create a space that advocates for all of their community on social, wherever they may be.

Our head of social for Europe, Alice Cuffe sat down with LBBonline – Little Black Book to chat about what consumers want from brands in these times of uncertainty, and how brands can foster safe engagement with the communities they rely on.

https://lbbonline.com/news/social-element-alice-cuffe-brands-mark-zuckerberg-meta