According to Fortune, Instagram has developed a prototype of what Instagram would be like without ‘likes’. ‘Liking’ a post is a quick and easy way to show appreciation, agreement or support. However,…
Our Thinking
How far do brands go to champion the LGBTQ+ community?
My 4th July ended with a super interesting session about LGBTQ+ inclusive advertising. Pride AM’s…
Tiktok and child safety
Keeping our children safe online is one of the hardest things to do. It’s something…
How to turn a Pride campaign into genuine support
Pride month is officially over (in the U.S, anyway). The plethora of rainbow-colored accessories that…
Create an engaging social shopping experience
Many brands consider their social media channels as key drivers of social shopping. They use…
Brand purpose or ‘woke-washing’ ?
One of the stories to come out of Cannes this year is Unilever’s CEO’s assertion…
National Selfie Day 2019: the state of the selfie
Update from Cannes 2019
I landed on Monday evening in Cannes, ready to meet clients and industry colleagues, to…
How a brand’s values can help it survive a crisis
Brand values don’t have any real significance until they are put into practice. While it…
Preparing for a crisis: our simulation event in London
In a crisis you want to be as prepared as you possibly can. You’ve got…