When your brand is thrown into a crisis situation, it is expected your customers are going to be irritated, upset and angry. They will feel aggrieved about the situation, whether it is…
Our Thinking
Break down silos during a crisis
During a crisis, it is vital the crisis team works together to ensure the organisation…
Empathy and human connection are the keys to successful crisis communication
“My heart is still racing.” “We had to get our ducks in a row quickly.”…
Practical steps to successfully managing a crisis on social media
In today’s digital age, where everyone is a potential journalist, companies need to be prepared…
Leadership in a crisis
Strong leadership can make or break a company’s reputation in a crisis. Without the clarity…
How social media influences our relationship with body image
According to the latest report from the Mental Health Foundation, 22% of adults and 40%…
Metro Bank and Whatsapp Panic
Metro Bank has had a few issues this year. According to This is Money, it…
Facebook plans to rebuild trust in its brand
Facebook is providing grants to various organisations around the world to help them study how…
How can brands use Pinterest?
Pinterest is a hot topic right now following its IPO in April. But what is…
How are social networks and apps monetising their services in 2019?
Instagram recently launched the ability to buy products from a creator’s post – without leaving…