“We are very hesitant to admit any mistake on behalf of the company so we will use lots of big and unnecessary words and language to acknowledge we know we messed up…
Our Thinking
Facebook Messenger takes centre stage for customer service
“The future is private,” proclaimed Mark Zuckerberg at Facebook’s F8 developer conference this week. Zuckerberg…
5G will transform social media experiences
On Sunday, Taylor Swift’s ME! video broke records for the number of views (65.2 million…
Actions, not words: crisis lessons from tackling racism in sport
Manchester City footballer Raheem Sterling spoke to Sky News this week about the urgent need…
Move over Snapchat – teenagers are using Google Docs to talk in class
When we think about teenagers using social media, we tend to think of Instagram and…
Dealing with fake news during a crisis
For the last three years around Easter, a story has circulated saying supermarket Aldi has…
Does social media leave us more politically divided?
Social media can be an incredible force for positive change. But when it comes to…
Focus on Pinterest – social network, digital scrapbook or recommendation engine?
All eyes are on Pinterest as it gears up for IPO in June. The price…
Adapting your marketing strategy for social media
For a great marketing strategy to work across social media, it needs to be adapted…
It’s time to rethink how we view women in the workplace
To encourage women into senior roles (and to keep them there), we need to rethink…