Your social listening insights have identified the first rumblings on social media of what could turn into a major incident. You’re preparing for a crisis. You’ve alerted the incident management team which…
Our Thinking
How do other countries celebrate April Fool’s day?
April Fools’ Day pranks took over social and traditional media yesterday, ranging from brilliant to…
Discriminatory advertising on Facebook
It’s been a tough year for Facebook. Zuckerberg & Co. have had the unenviable task…
When Facebook went down, how did consumers behave?
What do people do when Facebook goes down? Can we cope without Facebook? When the…
Calls for ‘super regulator’ of social media
Can we still trust social networks to regulate themselves? Social networks use algorithms to promote…
Will gaming be Snapchat’s next stories?
Snapchat has built its reputation on being creative and innovative. Some ideas, like Stories, Lens…
The Role of Platforms and Tools in Global Complex Social Media Campaigns
More than 70 percent of US brands have a presence on social media. But in…
Managing multiple languages in complex social media campaigns
We know from our research into top global brands that managing complex social media campaigns…
How did brands celebrate St Patrick’s Day 2019?
Even though for many of us St. Patrick’s Day is all about drinking Guinness and…
The Social Overwhelm
“We want brands to be there when we want them, but not when we don’t.…