Jennifer Puckett, one of our talented Social Engagement Managers, shared on Adweek her thoughts on how brands build and maintain the trust of their consumers. She opined that some of the key factors to building that trust are allowing a space for direct and transparent dialogue with consumers and having policies in place that allows for such a dialogue.
“Consumers want to share their questions and thoughts with you. Remain open to this and the topics that are raised. This will encourage trust and build an honest relationship, which can last for years to come.”
– Jennifer Puckett, Social Engagement Manager
To read the full article, click here: Overcoming the Fragility of Trust in Today’s Connected World.