In this episode of Genuine Humans, Tamara and Wendy are joined by Craig Inglis, non-executive global chair at the Marketing Society.
Craig started his career at travel agent, Thomson, as a graduate recruit and went on to work for Virgin Trains and John Lewis.
For Craig, connecting with the purpose of the brand has been extremely important, both in finding the right business to work for and in continuing to work there. He’s always been driven to deliver on the promise of a brand’s vision and see his work come to fruition.
Craig also talks about the importance of giving people opportunities to grow as employees and of understanding what it is that customers really want from your brand.