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Crawford Hollingworth, founder of The Behavioural Architects and author of ‘How Your Brain Is Wired’, joins Tamara and Wendy this week to discuss his career in behavioural science.
Crawford has worked with global brands like Disney, Diageo and Nike – helping them understand consumer behaviour.
One of the major themes in Crawford’s career has been his constant drive to push outside of his comfort zone and explore his full potential.
