Heritage Denim
Social strategy and content for a new community.
Stitching past and present for a new generation
The Question
We worked with an iconic American denim brand, known for its origins and timeless appeal. But heritage alone isn’t enough to capture the attention of younger consumers.
How can you reconnect with the next generation and remind them that a great pair of jeans is timeless?
The Thinking
Apparel brands frequently view social media as just another sales tool — pushing products without stitching real connection.
To resonate with younger consumers, we needed to supplement selling with connecting and engaging with the next generation of consumer.
The goal was to embody the brand’s core values on social — showing up as authentically as the jeans themselves.
The Answer
Reinforcing their legacy, we reached more of our opportunity audience every day in their timelines. Pairing our community engagement with proactive approaches, we’ve become a regular in timely cultural conversations, cementing the brand’s relevance in minds and in feeds.
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