Mind
Bringing role, purpose and mission to life in social environments
Having the brave conversations that matter.
The Question
Mental health is a complex topic and Mind had always put the safety of it’s community first. But timid and reactive approaches didn’t fully align to the mission and vision of the organisation.
How could Mind be more socially valuable but mitigate risk?
The Thinking
Social platforms aren’t just places to broadcast monologues; they’re interactive and conversational spaces where things go both ways.
Too often, organisations keep these interactions surface level and vacuous; not good enough when we’re dealing with something so serious and lives are at stake.
The Answer
We embraced a bold brand tone to help actively tackle important mental health issues, being brave enough to do the right thing.
We used social conversation to unpack the tough topics, big and small, living the mission of Mind even when it wasn’t easy.
See something you like?
Looking for a social agency to help you have the conversations that matter? Talk to us as we would love to work with you.