Nissan
Social feeds that Defy Ordinary.
Finding Nissan UK a role in society beyond petrolheads
The Question
Buying a car is a serious purchase – a long decision journey, with lots of rational drivers and barriers.
But, they aren’t washing machines. Emotional connections are important in shaping brand perception.
How can Nissan, a well established mainstream car brand, compete in the crowded timelines of social content?
The Thinking
Shiny cars swooping round corners in a city at night? Automotive marketing suffers from a sea-of-sameness.
We knew that bringing Nissan’s ‘Defy Ordinary’ positioning to life would take way more than a strapline. It needed to be at the heart of our strategy and proactive content approach.
The Answer
We’ve built a potent social approach that puts audiences at the heart of content and proactively gets the brand in their feeds.
Move at speed, pack it with character and stand proudly in opposition to the boring; in feeds and in the conversations important to our audiences.
Gallery
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