Oreo & Lady Gaga Collaboration
Social Media Engagement
Oreo sparked a frenzy among Lady Gaga’s “Little Monsters” with the release of a pink-hued, limited edition cookie.
A nod to Gaga’s latest album, Chromatica, the golden creme sandwich flew off shelves as fans stocked up on the iconic treat. While sales skyrocketed, Oreo encountered several business challenges that were brought to Social Element.
In true brand partnership and alliance with our core values, Social Element took a one-team approach towards addressing these challenges. Social listening tools allowed the brand to gain a better understanding of commentary around keywords relevant to the product launch.
Insight & Strategy
Our team set out to protect the brand image through social listening alerts that allowed us to monitor social channels outside of the scope of our work and listen to the conversations happening between consumers.
With high volumes of mentions and engagements, the team jumped right into Oreo engagement mode.
Social Element team delved through all the social channels, instructing users how to engage in the scavenger hunt.
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