The Works
An impactful social platform at the biggest time of year
Giving The Works a role in society
The Question
The Works offer a broad range of crafts and activities for the whole family. Those who know them, love them.
But for the unfamiliar, how could we compel UK consumers to take a second look? What’s the benefit beyond the feature?
The Thinking
The Works needed a new brand platform. And they needed to take it to the world with a big campaign at a big moment – Christmas.
Our entire response was based on what The Works really gives you. Not the product, but the gift of quality time with family.
Time Well Spent.
The Answer
With a brand platform established, we needed to bring it to life at Christmas.
A time for giving.
We gave the gift of time.
Our hero Santa Pause spread festive cheer up and down the UK, giving the gift of time well spent IRL, URL and everywhere in-between.
Gallery
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