If you have a product to sell, you need a social shopping strategy

Social media is a place where we like, message, share, and now, shop.

With 87% of customers saying they rely on social media to guide their purchases, brands have an incredible opportunity to engage and sell to their customers, all in one place. The pandemic accelerated the already pervasive trend of online shopping, and now tools like Instagram and Facebook Shops make it easy for customers to shop in the same place they swipe through inspo.

We help brands identify which platforms to focus their social commerce efforts, and create a social shopping strategy that attracts new customers and keeps loyal fans coming back.

Social Commerce Strategy

To help your brand leverage the full potential of social shopping, we first get to know your brand and target audience inside and out. Where do your customers spend their time? What sets your brand’s products apart from your competitors? Once we identify your customers’ motivations for spending time on those platforms, we can begin to curate a streamlined social shopping experience that showcases everything your brand has to offer.

Our team’s deep understanding of social commerce platforms means you can implement the latest social shopping strategies, before your competitors do.

Target Your Dream Customer

Because social shopping features are built into platforms, we can leverage each platform’s advanced analytics and data to show your products to anyone who fits your brand’s demographics. Unlike social media ads that direct users to your website, social commerce presents customers with a streamlined journey from exploration to checkout. Our social commerce services let you capture customers’ attention where they already are, building a devout fan base across all your social shopping platforms.

Engagement Through Social Shopping

Our specialty is bringing social back to social media. While online shopping is traditionally a solitary experience, social commerce helps to replicate the mall experience online. We help brands present their products in a way that makes customers excited to window shop again, to share with friends, and gather feedback to create an even more delightful shopping experience.

With our advanced social listening capabilities, we can join conversations about your brand and competitors. This allows us to answer questions, give recommendations, and give customers a personalized online shopping experience that keeps them coming back.

Social analytics also lets us gather data on what drives your customers to follow your brand. Do they want to be the first to find out about a new product launch? Or are they looking for the latest trends in [insert your product here]? Once we tap into their motivations, we bring our insights to the creative team to develop content that speaks to your customer.

While social shopping is relatively new, the motivations behind it are not. Partner with a seasoned social commerce agency that can bring the insights, analytics, and content you need to compete in a new online shopping space.