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How to Create Value from Social Media Customer Service

Managing social media engagements for financial organisations

Excellent customer service is a differentiator for brands. Social media enables brands to deliver customer service with efficiency – but, more importantly, it helps them develop and deliver proactive customer service, spotting opportunities for brands to delight customers.

As demands for real-time customer service intensifies, brands are using automation tools and bots, together with human-led insight and value, to provide superior levels of service and great customer experiences.

This white paper is a summary of the four key trends in social media customer service.

 

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