With Black Friday sales ending, brands have kick started their festive promotions.
What should brands be considering on as we approach the holiday season?
People are cutting back on spending (and they’re feeling the effects of it). So one of the best things your brand can do right now is to find ways to support your consumers.
Social content that shows empathy and understanding of the real issues consumers face will build a much stronger connection than campaigns promoting big-ticket or luxury items.
Your brand may even get better results by sharing advice, content and deals on how to have the best celebration this festive season.
How brands are using social media during the holiday season to engage consumers
Some brands are opting for the traditional product promotions.
Marks & Spencer’s #50DaysOfChristmas Twitter campaign, where they’re spotlighting a festive food item every day.
Keurig are showcasing a holiday gift guide for the coffee lovers and shopping inspiration.
Other brands, like Matalan, are using social media to run giveaways.
Partnering with influencers is also a popular way for brands to promote everyday items and gifts over the holiday season; both Sephora and Walmart have been using influencers to engage people on TikTok.
John Lewis is using TikTok to promote its in-store experience and provide some helpful tips to people when it comes to the dreaded present wrapping.
Going along a similar line, Oreo have been showing ways to make some festive treats with the cookie.
Meanwhile, Tesco is using social media during the holiday season to showcase its Festive Menu Helper app, which helps people plan a menu covering different dietary requirements.
Brands can’t go wrong with empathetic and practical social content that helps people feel good about the upcoming holidays.