Social Listening
Social Listening
With The Social Element’s Social Listening services, you’ll have your finger on the pulse of who’s talking about your brand, what they’re saying, and why it matters. We take social monitoring one step further, telling you what the story is behind the data and how it can enhance your social media strategy. Don’t you want a social media agency that really listens?
While you can’t control what people say about your brand, you can play a part in driving the conversation. Social listening enables you to pick up what the industry is saying about your brand – whether it’s on your owned accounts or not.
Customer experience
As one of the leading social media strategy agencies in the world, we have access to and use advanced sentiment analysis tools, we tell you not only what people are saying, but how they feel.
Crisis management
Social listening takes a proactive approach to crisis management, identifying patterns of social unrest before they bubble into something bigger. While the monitoring team addresses the messages one by one, we take a step back to look at bigger trends: who are the messages coming from, where are they posting them?
Compel your audience
We truly get to know your brand, which means getting to know your competition too. We gather insight into what your competitors are doing, how they’re performing, and where you can fill in the gaps. Top social media strategies can compel competitor audiences to join yours, we craft these strategies based on social listening tools.
Optimize your influencer strategy
Without a social media agency, influencer marketing can be difficult to navigate. Social listening can help you identify who’s talking about your brand and whether they’re the right fit for a partnership.
Competitor analysis
Your audiences’ feeds are filled with content that doesn’t interest them. Stand out by showing them what they actually want to see.
Actionable insights
We’re not a social media tool. We are a social media agency that plans action FOR YOU. We won’t hand you an overwhelming amount of data that ends up on someone’s to-decipher list. We provide insights on what the data means, forming the story behind the data so you can apply it to your business objectives.
