2024 promises to be a dynamic year marked by the rise of emerging platforms, the evolution of content consumption, transformative trends in video content, and the continued sway of influencer marketing. Let’s…
brands
Thanksgiving 2023: Using social to celebrate brand loyalty and boost profit
For brands in the US, Thanksgiving Day is a time to show appreciation and offer…
Fight the Social fright tip #2 – Turn those comments on and get ready to engage
In the dynamic world of marketing, it’s essential to keep pace with the latest social…
How alcohol brands are using social media to reach consumers
Back in 2020, we did quite a bit of research into how alcohol brands were…
Platform round-up: X bird app, is Threads unravelling? and more
As any social media manager can attest, it’s been another chaotic and busy month on…
How Brands Can Support LGBTQIA+ Causes
You’ve probably heard of Greenwashing, but have you heard of Rainbow Washing? According to the…
Being a brand hero
I have an expensive habit when we start working with a new client at The…
One pandemic year later: How can brands balance our aspirations for the future with our anxiety about the present?
As vaccine programmes get underway, we’re all finally starting to think about what life will…
Maintain your brand reputation with a positive social media experience
Companies should bolster their social media engagement activities if they want to maintain and protect…
Maintain your brand reputation with a positive social media experience
Companies should bolster their social media engagement activities if they want to maintain and protect…