I have an expensive habit when we start working with a new client at The Social Element, of running out and buying as many of that brand’s products as I can find. …
brands
One pandemic year later: How can brands balance our aspirations for the future with our anxiety about the present?
As vaccine programmes get underway, we’re all finally starting to think about what life will…
Maintain your brand reputation with a positive social media experience
Companies should bolster their social media engagement activities if they want to maintain and protect…
Maintain your brand reputation with a positive social media experience
Companies should bolster their social media engagement activities if they want to maintain and protect…
#SaveTheChildren: QAnon and Brands on Social
What Marketers Should Know. Overview: QAnon, a loosely organized network and community of believers who…
5 ways to build anticipation, influence, and sell by using social media for product launches
Social media has always been an effective platform for supporting new product launches since it…
Four ways the pandemic has changed retail habits
The pandemic has had several effects on the retail industry and its customers. It’s forced…
Should you support the #StopHateForProfit boycott of Facebook?
More than 100 advertisers, including Coca-Cola and Starbucks, have withdrawn their advertising from Facebook during…
Creativity from home: What can be done
This film is proof of what can be done, even at home Warning: contains no…
Empathy in action: brands excelling in empathy during the COVID-19 pandemic
Both as individuals and society as a whole, we’re facing a crisis on a scale…
