In the dynamic world of marketing, it’s essential to keep pace with the latest social platforms. But, often, it’s the consumers who pave the way for brands. They seek a digital realm…
community management
Are you a host or a guest at the party? Why reactive AND proactive engagement on social is important
One of the reasons I love social media is its community aspect—it’s a place where…
Humour: the most powerful engagement tool on social media
Humour is subjective. And, it can be easy to misinterpret tone and intent on social…
What should be in your brand’s social playbook? Personality.
Does responding on social media seem to take a lot of energy and thought to…
If you’re trying to cram all of your key messaging into every bit of content on your social pages, think again.
Great community engagement is about more than simply discussing your product or your campaigns.If you’re…
Social Community/Customer Management: Agency vs in-House?
If you, like most innovative brands on social media, recognise the strategic imperative of social…