This week saw the latest release of the Q4 2023 IPA Bellwether Report and it appears that total UK marketing budgets were revised up to their strongest level in almost a decade.…
community management
The Drum Awards Winner! Bekah Ellis, Community Manager of the Year
Last night in London, Bekah Ellis, Social Media Manager, walked away with the trophy for…
Fight the Social fright tip #2 – Turn those comments on and get ready to engage
In the dynamic world of marketing, it’s essential to keep pace with the latest social…
Are you a host or a guest at the party? Why reactive AND proactive engagement on social is important
One of the reasons I love social media is its community aspect—it’s a place where…
Humour: the most powerful engagement tool on social media
Humour is subjective. And, it can be easy to misinterpret tone and intent on social…
What should be in your brand’s social playbook? Personality.
Does responding on social media seem to take a lot of energy and thought to…
If you’re trying to cram all of your key messaging into every bit of content on your social pages, think again.
Great community engagement is about more than simply discussing your product or your campaigns.If you’re…
Social Community/Customer Management: Agency vs in-House?
If you, like most innovative brands on social media, recognise the strategic imperative of social…