Humour is subjective. And, it can be easy to misinterpret tone and intent on social media. Given these issues, it’s understandable that some brands are hesitant to try and be funny on…
community management
What should be in your brand’s social playbook? Personality.
Does responding on social media seem to take a lot of energy and thought to…
If you’re trying to cram all of your key messaging into every bit of content on your social pages, think again.
Great community engagement is about more than simply discussing your product or your campaigns.If you’re…
Social Community/Customer Management: Agency vs in-House?
If you, like most innovative brands on social media, recognise the strategic imperative of social…