In the same way as your team can be fantastic brand advocates, they can also be a liability when it comes to social media. We’ve seen a number of organisations in the…
crisis communications
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Human connections
Changing your communications approach during a crisis
Content calendars, creative briefs and advertising budgets are being ripped apart during the coronavirus pandemic as brands rethink their content and marketing messages to make sure it is appropriate. While the temptation…
Empathy and human connection are the keys to successful crisis communication
“My heart is still racing.” “We had to get our ducks in a row quickly.” “It’s about as real as it gets.” These were just some of the comments from brands who…
Practical steps to successfully managing a crisis on social media
In today’s digital age, where everyone is a potential journalist, companies need to be prepared for a crisis. It is no longer a case of if a crisis will happen, but when…
Leadership in a crisis
Strong leadership can make or break a company’s reputation in a crisis. Without the clarity and direction a leader brings, even the best crisis communications teams will founder. A leader will determine…
Six Crisis Management Lessons from Top Brands at #PRWCRISIS
Several team members from The Social Element recently attended the PR Week Crisis Communications Conference and came back inspired by all things crisis management. Lisa Barnett, our Innovation and Content Director, shares the six lessons…
