You’ve probably heard of Greenwashing, but have you heard of Rainbow Washing? According to the Collins dictionary, Rainbow washing is “a superficial or insincere display of concern for LGTBQ+ rights that is…
PRIDE
Pride Month Marketing: How Brands Can Avoid Rainbow-Washing
This month marks the 53rd anniversary of the first Pride march. June has become a…
Why Pride month matters
The 1st June marks the beginning of Pride month, and in keeping with the tradition…
Creating an inclusive workplace for LGBTQ+ people
In Ashley Cooksley’s post on what brands are doing to mark Pride this year, she…
PRIDE 2020: How are brands getting involved?
Pride has grown from its roots as a protest against injustice, to being a movement…