For brands in the US, Thanksgiving Day is a time to show appreciation and offer an opportunity to boost brand engagement and profit. According to Adobe, last year Cyber Week 2022 was…
social commerce
Black Friday 2023: Using social to boost sales
Black Friday has long been a much-needed boost to retailer’s profits, and this year may…
How to Build a Brand on Social Media: Top Tips for Success
It’s no secret that a strong social strategy yields results. According to findings from PayPal’s…
Brands that are slaying the social shopping game
As many brick and mortar retail outlets closed or have limited capacities due to lockdown…
Social Commerce: How to Get Your Brand On Board
If you sell physical products, you’ve probably toyed with the idea of incorporating social commerce…
Social commerce cheat sheet: choosing the right channel
Social commerce has seen a big change over the last few months and it can…
Social commerce: what curious marketers can do now
Many of you reached out after reading Director of Strategy Michael Baggs’s recent blog post…
How is social shopping changing in 2020?
There’s a lot of buzz around social shopping right now. Consumers are becoming more comfortable…