In the ever changing world of digital marketing, brands often find themselves on a precarious path, where a single mishap can lead to significant repercussions. The recent incident involving Zara’s campaign withdrawal…
social listening
It can take bravery to adopt a customer-first strategy – and it starts with listening
Our Chief People Officer Wendy and I recently had a really interesting chat with Experian’s…
Using a data-driven insights strategy on social media to communicate effectively in uncertain times
If you are a brand looking to find better ways to connect with your consumers…