It’s no secret that a strong social strategy yields results. According to findings from PayPal’s eCommerce Index, 44% of UK consumers have utilised social platforms for making purchases, and 18% of them…
social media
What social media can do for meal kit brands
Meal kit companies have been disrupting the restaurant sector since before 2020, but the pandemic…
How can you proactively navigate uncertainty as a social media user?
When unpredictability is higher than usual, how can you navigate the jungle of uncertainty with…
Social Community/Customer Management: Agency vs in-House?
If you, like most innovative brands on social media, recognise the strategic imperative of social…
Empathy and human connection are the keys to successful crisis communication
“My heart is still racing.” “We had to get our ducks in a row quickly.”…