Meal kit companies have been disrupting the restaurant sector since before 2020, but the pandemic supercharged the industry and the changes are here to stay. Analysts predict that the global meal kit…
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How can you proactively navigate uncertainty as a social media user?
When unpredictability is higher than usual, how can you navigate the jungle of uncertainty with some semblance of clarity and control? Social media content reflects what’s going on in the world and…
Social Community/Customer Management: Agency vs in-House?
If you, like most innovative brands on social media, recognise the strategic imperative of social customer care and community management on social, you will be considering the best way to bring efficiency…
Empathy and human connection are the keys to successful crisis communication
“My heart is still racing.” “We had to get our ducks in a row quickly.” “It’s about as real as it gets.” These were just some of the comments from brands who…