How do you break through paywalls and get your messaging heard on subscription based platforms? We’ve been discussing the idea of social and content platforms going subscription based for a long time,…
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Should your brand be using Reddit?
Reddit has made the news recently as it is yet again generating controversy, claiming it is “a place for open discussion and authentic discussion and debate” and resisting attempts to clean up…
Retail trends: How to use social media to stay on top
As we all emerge from the pandemic, those retailers that have survived this difficult period are focusing on new ways to attract consumers online and tempt them back into stores. Social commerce,…
Trends in financial services: How the pandemic has accelerated change
The pandemic has super-charged changes in the way financial services brands interact with consumers. A move to modernisation, personalised services and sustainability are all major trends that we’ve spotted over the past…
Alcohol brands: Adapting your strategy post-lockdown
As life starts to open up again, alcohol brands are once again having to pivot their marketing to reflect the way we’re slowly emerging from lockdowns across the world. At the beginning…
How to Adapt Your Social Media Strategy for a Post-COVID World
The social media marketing landscape has changed drastically over the last 12 months, but we’re now headed into a “new normal” as restrictions begin to lift and vaccines are readily available. Say…
What to Learn from the Best Brands on Social Media in 2021
Social media marketing has shown great power for businesses in 2021, so much so that 90% of marketers say their social media marketing efforts have increased brand awareness and 75% say it’s…
What your influencer marketing has been missing
Influencer marketing has seen steady growth in recent years. Between 2019 and 2020, the percentage of US marketers using influencers grew from 55.4% to 62.3%, and is projected to increase to 67.9%…
Stan communities and fandoms: what brands need to know
Stan communities – communities made up of superfans, people who are passionately enthusiastic and devoted – hit fame last year when a large group of South Korean pop music (Kpop) fans started…
Get ahead of 2021 by adopting an agile strategy and simplifying your life
Have you found yourself needing to change your social media plans lately? 2020 and Covid-19 have changed everything to do with long and short-term strategic planning. There have been lots of winners…
