It’s no secret that a strong social strategy yields results. According to findings from PayPal’s eCommerce Index, 44% of UK consumers have utilised social platforms for making purchases, and 18% of them…
social media strategy
Platform round-up: X bird app, is Threads unravelling? and more
As any social media manager can attest, it’s been another chaotic and busy month on…
How brands are partnering with creators in 2023
From my conversations with brands so far this year, I’m hearing their biggest focus is…
Juneteenth: How brands can earnestly and respectfully commemorate the day on social
While Juneteenth became recognized as a national holiday in 2021, this day has held an…
Behind the Paywall: Breaking through to Audiences on Subscription Based Platforms
How do you break through paywalls and get your messaging heard on subscription based platforms?…
Should your brand be using Reddit?
Reddit has made the news recently as it is yet again generating controversy, claiming it…
Retail trends: How to use social media to stay on top
As we all emerge from the pandemic, those retailers that have survived this difficult period…
Trends in financial services: How the pandemic has accelerated change
The pandemic has super-charged changes in the way financial services brands interact with consumers. A…
Alcohol brands: Adapting your strategy post-lockdown
As life starts to open up again, alcohol brands are once again having to pivot…
How to Adapt Your Social Media Strategy for a Post-COVID World
The social media marketing landscape has changed drastically over the last 12 months, but we’re…