This week saw the latest release of the Q4 2023 IPA Bellwether Report and it appears that total UK marketing budgets were revised up to their strongest level in almost a decade.…
social media strategy
Unveiling the Social Media Landscape of 2024: Trends, Platforms, and Influencer dynamics
2024 promises to be a dynamic year marked by the rise of emerging platforms, the…
Fight the Social fright tip #2 – Turn those comments on and get ready to engage
In the dynamic world of marketing, it’s essential to keep pace with the latest social…
Are you a host or a guest at the party? Why reactive AND proactive engagement on social is important
One of the reasons I love social media is its community aspect—it’s a place where…
How to Build a Brand on Social Media: Top Tips for Success
It’s no secret that a strong social strategy yields results. According to findings from PayPal’s…
Twitter Updates 2023: Understanding This Year’s Social Media Shifts
As any social media manager can attest, it’s been another chaotic and busy month on…
Exploring Creator Partnerships: How Brands are Adapting in 2024
From my conversations with brands so far this year, I’m hearing their biggest focus is…
Juneteenth Marketing: Celebrate with Integrity
While Juneteenth became recognized as a national holiday in 2021, this day has held an…
Behind the Paywall: Breaking through to Audiences on Subscription Based Platforms
How do you break through paywalls and get your messaging heard on subscription based platforms?…
Should your brand be using Reddit?
Reddit has made the news recently as it is yet again generating controversy, claiming it…