Back in 2020, we did quite a bit of research into how alcohol brands were coping with the pandemic (see our guide ‘Managing a global crisis for alcohol brands’) and in our…
social media trends
Why the Bud Light Boycott Won’t Die: Our CEO discusses in recent interview with Them
Below is an extract of the full article written and edited by Them. For the…
Platform round-up: X bird app, is Threads unravelling? and more
As any social media manager can attest, it’s been another chaotic and busy month on…
How brands are partnering with creators in 2023
From my conversations with brands so far this year, I’m hearing their biggest focus is…
What your influencer marketing has been missing
Influencer marketing has seen steady growth in recent years. Between 2019 and 2020, the percentage…
Stan communities and fandoms: what brands need to know
Stan communities – communities made up of superfans, people who are passionately enthusiastic and devoted…