Most ads are either forgotten or ignored. Around 80% we’re told.
Some ads however, stick around because they brought the product to life in a way that wasn’t immediately obvious. They drew you in by creating something beautiful.
CAR ART
The Cog, by Honda, deconstructs the car and turns the pieces into a visual feast you have to watch until the end. It’s a thing of beauty.
THE WRITE STUFF
Perhaps the most famous one of them all. Penned by ad legend, copywriter Walter Campbell, it transcends the medium to become a short film. A tribute to the art of patience (what you need to get a perfect pint of ‘the black stuff’).
BOUNCY BOUNCY
To show off their new LCD TV, Sony ‘took inspiration’ from a David Letterman segment where they released thousands of bouncy balls down a San Franciscan street. It’s left-field, and highly entertaining.
GORILLA ADVERTISING
No one saw this coming. Its utter randomness and killer soundtrack led to something worthy of talking about to your friends. Seen any ads recently like that?
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