Most ads are either forgotten or ignored. Around 80% we’re told.
Some ads however, stick around because they brought the product to life in a way that wasn’t immediately obvious. They drew you in by creating something beautiful.
The Cog, by Honda, deconstructs the car and turns the pieces into a visual feast you have to watch until the end. It’s a thing of beauty.
THE WRITE STUFF
Perhaps the most famous one of them all. Penned by ad legend, copywriter Walter Campbell, it transcends the medium to become a short film. A tribute to the art of patience (what you need to get a perfect pint of ‘the black stuff’).
To show off their new LCD TV, Sony ‘took inspiration’ from a David Letterman segment where they released thousands of bouncy balls down a San Franciscan street. It’s left-field, and highly entertaining.
No one saw this coming. Its utter randomness and killer soundtrack led to something worthy of talking about to your friends. Seen any ads recently like that?