The biggest shift for brands’ social media in 2020 is: how to connect with people in ways that they find meaningful. While brands are getting used to creating meaningful content – such…
Ageism in advertising: Our industry needs to reflect the people it’s trying to engage
A recent AARP report into how older Americans are represented in media images shows that…
Are You a Brave Leader? 6 things we learned to help us move the industry forward
We walked into an amazingly bright, sunlit room, carrying a seemingly humongous amount of mini-succulents…
Using Advertising Week to build genuine and diverse human connections
Last week was my first visit to Advertising Week. I was expecting a week full…
Discrimination and ad targeting on social media
This has been a big month for discussions about discrimination in social media advertising. In…
Empathy and human connection are the keys to successful crisis communication
“My heart is still racing.” “We had to get our ducks in a row quickly.”…
Facebook Messenger takes centre stage for customer service
“The future is private,” proclaimed Mark Zuckerberg at Facebook’s F8 developer conference this week. Zuckerberg…
How did brands celebrate St Patrick’s Day 2019?
Even though for many of us St. Patrick’s Day is all about drinking Guinness and…
How corporate social responsibility is changing brand communications
Corporate social responsibility (CSR) used to be an add-on for brands, a silo of the…
Social media engagement over the holidays: how did retailers fare?
Christmas 2019 was widely expected to be tough for UK retailers, with sales in November…